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The Fragrance Foundation Creates New Logo

Did you notice the depiction of a fragrance bottle within it?

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By: Jamie Matusow

Editor-in-Chief

The Fragrance Foundation enlisted the help of Buero New York to design the organization’s new logo.

The new logo is shown at left. It features the outline of what resembles a fragrance bottle, between the two “F”‘s – and, it’s ‘topped’ with a cap. It was designed by Alex Wiederin, creeative director at Buero New York.

Are you up to date on all the fragrances that won this year?

Here’s a compilation of the – 2013 Fragrance Foundation Awards Winners – this year, including the first ones announced at the Elements show, the Awards Breakfast, and finally the gala reception that was attended by Fragrance Celebrity of the Year Taylor Swift.

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